THE GOOD, THE BAD AND UGLY SIDE OF SOCIAL MEDIA APPS
BY BASIL IKPE .M
In 2002, it had to take me three weeks, before the reply of a
letter I wrote to my dad would get to me. But cuddles to Mark Zuckerberg of
Facebook, Instagram and WhatsApp, Larry and Sergey Page of Google. A text sums
it up, and if I do not get an immediately reply, it will not be more than
twelve hours before the reply comes.
So, this is sixteen years, since I wrote a letter last to my
parent or anyone. Exception of my West African Examination Counsel (WAEC) exam,
where as usual, in the essay part of the English exam, one was asked to either
write to a pen pal, one aunty in London or probably your sister.
Now, I am all grown up, and have attended the WDD3.0
seminar/Job fair organized by Mrs. Bunmi Teru and with the last speaker, Mr.
Emdee Tiamiyu bringing to our notice, the celebrities that follow nobody on
some of their platforms. Oh! You are surprised, right? Check out pop star queen;
Beyoncé, show biz queen Oprah Winfred and Adele on Instagram. They have
millions of followers, but following NOBODY.
I’ll consider the
following as advantages of their social media handles:
- It Brings you closer to connect with them, learn and share their thoughts.
- It educates
you, the follower on steps, if patiently followed will lead you to the desired
goal you seek. Its as easy as following anyone on any field of your choice.
are readily available to give you solutions to your challenges once you post or
news is sure one of the cool stuffs, the influencers get to give us. The
likes of Linda Ikeji, Bella Naija and so on. The truth is, their stands on
issues, come as raw as it can be without empathy, unlike the sister media of
broadcast and Print.
- The good side of social media is that it sponsors products, business, services
and viewpoints for almost free (do not forget, you pay for data usage). Which
would not have been cheap if you wanted similar product, service etc to be on
either the broadcast or print media. Simply just be steadily posting, and
you’ll get a lead.
- It brings people to financially assist the less buoyant ones. We can recall the case
with the bread seller (Jumoke) and TY Bello the professional singer. Just a
post of her online, got other celebrities and wealthy persons like Sujimoto, to
- It enlightens
one’s social wellbeing, as information on outfits of different occasions,
can be gotten online, without needing a wardrobe assistant or one’s spouse
knotting the tie.
- There were times people and their business
lacked credibility, social media has
helped to bridge that gap, as a click on the company’s platforms, will give you
up to date information that makes you do business with such an organization.
- How about the reduction of religious bias? Social media has given so much
information on several ideologies that has helped other religious group to
understand and appreciate the stands an believes of others.
Now to the disadvantages.
Even while in primary school, I was taught that words have opposites. Let’s
take a dig into a few:
- PewCenter.org did publish a report stating that
majority of people have become victims of online insults. We know our awesome Senator, Ben Murray Bruce, as when he
drops is quotes on common sense, how some uncultured Nigerians, go about
- How about identity
theft? We have heard of cases where people’s Facebook have been hacked or
the common one, where youths, create profiles, using celebrities’ images and
posting stuffs. Or the popular incident when the EFCC handle was hacked and
stuffs on no relevance was being posted.
- Several people have gotten into depression, just based on the
unachievable economic standard that social media has set for them. It is not
news of how the hustles scenes are not uploaded on IG and the rest, but only
the finish product is often seen.
wasting and being addicted is one of the most common disadvantages of
- Lack of
privacy is now the order of the day, as agencies can type one’s name on the
platforms and see what such a person has been up to.
- Flirting is
on the high, as young persons, get to meet several of their peers online, and
that married husband can easily hook up with a younger lady without his wife
Its 2019, and we’re getting more social platforms coming up.
Our physical time with each other, is slowly vanishing. Introverts are becoming
more introverts. Those are the ones, that will be online, read your status, but
will not comment, like or share. Extroverts are being more loosed, as they go
about poking nose on almost everything that happens online, trying to become
who they are not meant to be.
There are winners and
losers. Winner; Telecommunication companies, influencers, those who study for
useful information, those who post useful information, businesses and
followers who spend their data on reading and digesting negative information or
getting bullied online. The addicts, the depressed.
You can choose to pick a side, WINNER OR LOSER. The choice
Basil is a graduate of Mass Communication, from the Ebonyi state University. A content writer, digital marketer, with on going courses in digital marketing and social media marketing.
The Co-Founder of Nado Inter Global, a business marketing firm with IT services.